随着电子信息时代的不断进步和人们生活水平的不断提升，越来越多的人们开始

With the continuous progress of the electronic information age and the continuous improvement of people's living standards, more and more people are beginning to pay attention to characteristic tourism. In this context, the marketing planning research of tourist attractions is particularly important. <br>This article takes the Heihe Sino-Russian National Customs Park as the research object to study the optimization of marketing strategies in tourist attractions. Heihe Sino-Russian Ethnic Customs Park is a characteristic tourism based on ethnic minority culture, but there are still many shortcomings in its development. Therefore, this article analyzes and solves the marketing strategy of the scenic spot. It mainly includes four parts: the concept of scenic spot marketing strategy, the current situation of scenic spot marketing, the problems of scenic spot marketing, and the strategy of scenic spot marketing. The research on this subject will surely provide strong support for the development of cultural tourism industry in alpine regions.

With the continuous progress of the electronic information age and the continuous improvement of people's living standards, more and more people began to pay attention to the characteristics of tourism. In this context, the marketing planning research of tourist attractions is particularly important.<br>In this paper, the Heihe Sino-Russian national style garden as the research object, the marketing strategy optimization of tourist attractions to study. Heihe Sino-Russian national style park is based on minority culture and investment in the construction of characteristic tourism, but in the process of its development there are still many shortcomings, therefore, this paper through the scenic marketing strategy to analyze and solve. Its main includes the concept of scenic marketing strategy, scenic marketing status quo, scenic marketing problems, scenic marketing strategy four parts. The research of this topic will provide strong support for the development of cultural tourism industry in gaohan area.

With the continuous progress of the electronic information age and the continuous improvement of people's living standards, more and more people begin to pay attention to characteristic tourism. In this context, the marketing planning of scenic spots is particularly important.<br>In this paper, the Heihe Sino Russian Ethnic Park as the research object, the optimization of the marketing strategy of tourist attractions. Heihe Sino Russian ethnic customs park is a characteristic tourism based on the minority culture, but there are still many deficiencies in the process of its development. Therefore, this paper analyzes and solves the marketing strategy of the scenic spot. It mainly includes four parts: the concept of scenic marketing strategy, the current situation of scenic marketing, the problems of scenic marketing, and the strategies of scenic marketing. The research of this topic will provide strong support for the development of cultural tourism industry in alpine regions.<br>