Although the pure group already has a considerable level of design development and quality assurance, but the lack of visibility of the product, that is, not attractive enough to consumers to create a strong hearing effect, can not give consumers a more subjective imagination space. Consumers understand that the brand is pure, 47% are introduced through friends, magazines accounted for 7%, while the internet and advertising only accounted for 11% and 35%. In the media so developed today, people are mostly through the Internet and advertising, but the pure use of the Internet and advertising brand promotion rate is less than 50%, can not make more people access to the brand. Propaganda is not well done,
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