• Hit a certain revenue target within the month, quarter, or year.• Get more signups for your lead magnet as a sign that you’re getting more high-quality leads• Get a certain number of new email subscribers• See an increase in site traffic and in engagement with your onsite content• Improve the search ranking of some of your key pages to help boost traffic• Get a certain number of mentions, shares, and comments for your pillar content• Be invited to participate in certain key industry eventsYou’ll also want to pay attention to marketing expenditure, tracking your spend on different campaigns, and keeping an eye on the cost of acquiring leads and making sales.