In other words, Dr. Ariely is encouraging us to discard those things that seem to have outward merit in favor of those things that actually enrich our lives. We are naturally prejudiced to believe that more is better, but Dr. Ariely's research provides a dose of reality that strongly suggests otherwise.What price do we pay for trying to have more and more in life? What pleasure and satisfaction can be derived from focusing our energy and attention in a more concentrated fashion? Surely, we will have our respective answers. Consider these important questions: Will we have more by always increasing options or will we have more with fewer, carefully chosen options? What doors should we close in order to allow the right windows of opportunity and happiness to open?