The use of new media for marketing

The use of new media for marketing can give full play to the guiding role of new media marketing to consumers, and consumers' consumption enthusiasm has been significantly improved. With WeChat, microblog, vibrato and other short video platforms gradually becoming the main ways of daily communication and entertainment, various platforms are also carrying out a large number of information integration and information dissemination. Consumption can use the platform's information push function to obtain more channels of consumption and realize the spread of benign interaction. In the marketing process, these new media will first choose influential and attractive platform figures, as well as mainstream information consultation and promotion objectives, and use their strong popularity and number of users as the basis for marketing promotion. Consumer behavior is social. Through the experience and publicity of a large number of consumers and users, more consumers can be willing to try to consume. Expanding marketing channels based on new media platforms and establishing word-of-mouth value is one of the core advantages that traditional marketing models do not have. With the increase of consumer groups, this new media marketing method can help enterprises gain more marketing space and transfer the brand value and cultural value of enterprises to more consumers.