Stars: have the best market share and generate the most cash business units or products are considered stars. Monopoly and the first products on the market is often called a star. However, due to the high growth rates of stars, they consume large amounts of cash. Typically, this results in the same amount of capital inflows. If the stars continued success until the market growth rate decline, they will eventually become a cash cow. He recommends that companies invest star. Hershey's chocolate industry is the star, Hershey chocolate is by getting rich is the company's first product, the 2018 data show that income is about Hershey chocolate market share of about 43.3%, according to analysis of growth, growth in chocolate probably around 4%.
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