Friends, peers, and coworkers are another component of a women’s informal social network that may influence her infant feeding decisions. Arora and colleagues (2000) report that 19.1 percent of mothers identified advice or opinions of friends as influencing their decision to breastfeed. Additionally, 20.0 percent of mothers identified advice or opinions of friends as a contributing factor in the decision to discontinue breastfeeding, and 89.4 percent of mothers who were not breastfeeding reported encouragement from friends as a factor that would have encouraged sustained breastfeeding (Arora, McJunkin, Wehrer, & Kuhn, 2000).