Social embarrassment and overall insecurity make people accept makeup. According to a recent survey, most people in South Korea, Seoul, the capital and largest metropolis, have learned to wear makeup since their teens and are used to going out every day. In South Korea, the stress of adhering to certain ideals is a major problem. The focus of culture is on intellectual and physical excellence. For young people, make-up gives them confidence and improves a sense of self-worth.
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