随着科技的快速发展，文化创意产业势如破竹，文创产品的创新与发展成为了行

With the rapid development of science and technology, the cultural and creative industry is in full swing, and the innovation and development of cultural and creative products has become a hot spot in the industry. However, how to create better cultural and creative products in the tide of technological innovation is still a common concern in the industry. This article aims to discuss the application of technological innovation in cultural and creative products and its impact on the innovative design and marketing of cultural and creative products, aiming to provide application reference and ideas for related industries. This study adopts the method of literature review and case study, systematically summarizes and analyzes the application of scientific and technological innovation in cultural and creative products, explores the impact and changes brought about by scientific and technological innovation, and conducts experience summary and innovative thinking in combination with actual cases. This paper conducts in-depth research on the application of technological innovation in cultural and creative products, and puts forward a variety of innovative ideas and application methods. For the innovative design of cultural and creative products, VR, AR and other technologies can be used for creation. For marketing, it is necessary to use social media, Internet thinking and other methods to improve marketing effects. This study provides some ideas and experience for exploring the application of technological innovation in cultural and creative products, and also puts forward the development direction and challenges of future cultural and creative products. In the future, the scientific and technological innovation ideas and methods provided in this article will play an important leading role in the development of cultural and creative industries, realize the benign interaction and complementary symbiosis between culture and technology, and promote the sustainable development of cultural and creative industries. <br>Key words: scientific and technological innovation; cultural creativity; cultural and creative products;

With the rapid development of technology, the cultural and creative industry is booming, and the innovation and development of cultural and creative products have become a hot topic in the industry. However, how to create higher quality cultural and creative products in the tide of technological innovation is still a common concern in the industry. This article aims to explore the application of technological innovation in cultural and creative products and its impact on innovative design, marketing, and other aspects of cultural and creative products, aiming to provide application reference and ideas for related industries. This study adopts a combination of literature review and case study methods to systematically summarize and analyze the application of technological innovation in cultural and creative products, explore the impact and changes brought by technological innovation, and combine practical cases for experience summary and innovative thinking. This article conducts in-depth research on the application of technological innovation in cultural and creative products, and proposes various innovative ideas and application methods. Innovative designs for cultural and creative products can be created using technologies such as VR and AR. For marketing, it is necessary to use social media, internet thinking, and other methods to improve marketing effectiveness. This study provides some ideas and experience for exploring the application of technological innovation in cultural and creative products, and also proposes the development direction and challenges of future cultural and creative products. In the future, the scientific and technological innovation ideas and methods provided in this article will play an important leading role in the development of the cultural and creative industries, achieving positive interaction and complementary coexistence between culture and technology, and promoting the sustainable development of the cultural and creative industries.<br>Keywords: technological innovation; Cultural creativity; Cultural and creative products;

With the rapid development of science and technology, the cultural and creative industries are in full swing, and the innovation and development of cultural and creative products has become a hot spot in the industry. However, how to create better quality cultural and creative products in the tide of scientific and technological innovation is still a common concern in the industry. This paper aims to explore the application of scientific and technological innovation in Wenchuang products and its influence on innovative design and marketing of Wenchuang products, aiming at providing application reference and ideas for related industries. This study adopts the method of literature review and case study, systematically summarizes and analyzes the application of scientific and technological innovation in cultural and creative products, explores the influence and change brought by scientific and technological innovation, and summarizes the experience and innovative thinking with practical cases. In this paper, the application of scientific and technological innovation in cultural and creative products is deeply studied, and a variety of innovative ideas and application methods are put forward. For the innovative design of Wenchuang products, VR, AR and other technologies can be used to build. For marketing, we need to use social media and Internet thinking to improve the marketing effect. This study provides some ideas and experiences for exploring the application of scientific and technological innovation in cultural and creative products, and also puts forward the development direction and challenges of cultural and creative products in the future. In the future, the ideas and methods of scientific and technological innovation provided in this paper will play an important leading role in the development of cultural and creative industries, realize the benign interaction and complementary symbiosis between culture and technology, and promote the sustainable development of cultural and creative industries.<br> Keywords: scientific and technological innovation; Cultural creativity; Wenchuang products;