大众传播只有通过“意见领袖”的中介才能发挥影响。电影中的植入式广告和普

Only through mass media "opinion leaders" of the agency to make an impact. Product placement in movies and regular TV ads, let the stars in his capacity as "opinion leaders" appear, so that by their influence to promote the concept of advertising products penetrate the hearts of the audience.

Mass communication can only be influenced through the intermediary of "opinion leaders". The implantable ads in the film, like ordinary TELEVISION ads, allow stars to appear as "opinion leaders" and infiltrate the advertising concept spouts of the audience through their influence.

Only through the intermediary of "opinion leader" can mass communication exert its influence. The product placement in the film, like the ordinary TV advertisement, makes the stars appear as "opinion leaders", so as to infiltrate the advertising concept of the advertising products into the hearts of the audience through their influence<br>