Participants first completed the six-item hyperopia measure and the Tangney et al. (2004) self-control measure. After completion of filler tasks taking approximately 30 minutes, participants were randomly given an advertisement conforming to either high- or low-level construal based primarily on the distinction between abstract and concrete product descriptions (Fujita et al. 2006). Participants were told that companies were pretesting these ads and that they should provide their opinions regarding the ads and products depicted. In the high-level construal condition, participants read the following ad copy, based closely on actual text used on the BMW Web site and pretested to appropriately manipulate high- and low-level construal: