Mediation Analysis. A mediation ana

Mediation Analysis. A mediation analysis was conducted to see if the extent to which individuals perceived the luxury product as a good investment explained their purchase intentions, as predicted by hypothesis 4. As expected, the two measures were related but distinct. In addition to the direct effect of the hyperopia # construal level interaction on purchase intentions reported above, a simple regression confirms that the mediator (per-ception of the item as a good investment) was a significant predictor of purchase likelihood. When individuals’ perception of the car as a good investment was included in the model predicting purchase likelihood, the effect of the interaction of construal level and hyperopia dropped to nonsignificance, but the effect of the perception of the investmentquality of the car remained significant. A Sobel test confirmedthe significance of the mediation.