存货的多少和运营需要企业经营管理层做出正确决策，美特斯邦威高层管理人员

存货的多少和运营需要企业经营管理层做出正确决策，美特斯邦威高层管理人员忽视企业存货管理的重要性，对存货进行管理和控制的意识薄弱。在公司效益好的时候，管理者不会在意存货的持有量和所占用资金的多少，而一旦存货远远超出适合持有量、大量积压时，就会对企业资金运转和盈利能力带来危机。管理者缺乏客户调研意识，没有把握用户需求是造成存货管理问题的核心原因。截止2017年12月，超过3800家门店作为美特斯邦威流量数据的入口，理应能收集到足够的数据分析并掌控顾客消费趋势，但年报显示出的存货积压等问题表明美特斯邦威售卖的商品并不符合用户的消费需求。美特斯邦威的主要客户是90后，追求时尚和新颖，而反观美特斯邦威的服装产品，没有做好足够的市场调查，导致设计出的服装不太符合当下的时代潮流，受众的吸引力极低，导致业绩下滑，库存积压。

存货的多少和运营需要企业经营管理层做出正确决策，美特斯邦威高层管理人员忽视企业存货管理的重要性，对存货进行管理和控制的意识薄弱。 在公司效益好的时候，管理者不会在意存货的持有量和所占用资金的多少，而一旦存货远远超出适合持有量、大量积压时，就会对企业资金运转和盈利能力带来危机。 管理者缺乏客户调研意识，没有把握用户需求是造成存货管理问题的核心原因。 截止2017年12月，超过3800家门店作为美特斯邦威流量数据的入口，理应能收集到足够的数据分析并掌控顾客消费趋势，但年报显示出的存货积压等问题表明美特斯邦威售卖的商品并不符合用户的消费需求。 美特斯邦威的主要客户是90后，追求时尚和新颖，而反观美特斯邦威的服装产品，没有做好足够的市场调查，导致设计出的服装不太符合当下的时代潮流，受众的吸引力极低，导致业绩下滑，库存积压。

The number and operation of inventory need the management to make correct decisions. The top management of metsborne ignores the importance of inventory management and has weak awareness of inventory management and control. When the company's efficiency is good, the managers will not care about the holding amount of inventory and the amount of capital occupied. Once the inventory is far beyond the suitable holding amount and a large amount of overstock, it will bring a crisis to the capital operation and profitability of the enterprise. The lack of customer research awareness and user demand is the core cause of inventory management problems. As of December 2017, more than 3800 stores, as the entrance of Metersbonwe traffic data, should be able to collect enough data to analyze and control the customer consumption trend, but the problems such as overstock in the annual report show that the products sold by Metersbonwe do not meet the consumer demand of users. The main customers of Metersbonwe are the post-90s, pursuing fashion and novelty. On the contrary, the clothing products of Metersbonwe have not done enough market research, resulting in the design of the clothing is not in line with the current trend of the times, the audience's attraction is very low, resulting in the decline of performance and overstock of inventory.<br>