The use of big data technology to continuously expand and improve in line with the characteristics of power enterprises and industry trends of customer labels, the construction of power customer label system, to achieve accurate customer insight, is the new situation of the power grid enterprise market development and marketing services of the core grasp. Building a big data-based power enterprise customer labeling system can help business personnel to mine customer important characteristics from massive data, respond quickly to business needs, improve the business personnel's accurate perception of customer individual and group characteristics, and locate the direction and focus of work.
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