You need to know what visitors are

You need to know what visitors are doing – and not doing – on your website. For this, your site should be reporting to analytical tools, such as Google Analytics. There are both free and paid analytical tools, but the most important issue is to start collecting data. Once you have a picture of what is happening on your website, from the numbers of visitors to their source and their activities, you can then measure the effect of each change you make, not only to your website, but to your other marketing activities that may bring visitors to your website.This does not mean that you need to become an expert in web analytics. You can get some help in understanding the basics of your analytics program's output. There are consultants who will assist you with this. But you do need to understand some fundamental issues with your website - how much traffic from where, what visitors do: what pages they visit, how long they spend on each page and especially how they get to a conversion (sale, lead generation, etc.). To learn more about this topic, read our discussion on web analysis tools.A major advantage of using web traffic analytics is that it an assist you in many of your marketing efforts. By using links to your website in emails, social media, direct mail, brochures, and so on, you can track both the amount of traffic and the percentage and amount of purchase from each. This will give you better insights for planning future marketing activities.