To take another example, the emerge

To take another example, the emergence of the knowledge economy has increased the availability and the value of information. Simultaneously, it has intensified the complexity of ordinary decision-making in people’s lives. As Nobel laureate Hebert Simon has pointed out, information itself consumes scarce resources. “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”. This consuming effect of information makes the concept of “informed choice” at once more important and at the same time more difficult to achieve in modern society.