At present, domestic consumers have

At present, domestic consumers have completed the historic transformation from "product buyers" to "demand satisfiers". In the information age, consumers have changed from "demand satisfiers" to "value creators", and constructed the marketing concept of the information age.In the information age, consumers have the initiative to make choices. They can carry out two-way and comprehensive information communication with any enterprise in cyberspace at low cost in a very short time. This is beyond the reach of the traditional economic system. Consumers will not choose between the products and services that enterprises can produce. On the contrary, the products that enterprises should produce and manage depend on consumers' choice. Consumers have enough convenience to integrate their cognition of life and the world, emotion and emotional experience, moral concept and value orientation into product selection, purchase behavior and consumption mode. In the virtual network world, consumers are not buying products, or even just to meet the demand. In an era of full self display, consumers regard purchase as an important way to reflect their own value standards and realize their value pursuit. Therefore, in the face of "value pursuers" in the information age, the general sense of meeting the needs can not fundamentally solve the problem. Only by taking customer value as the center and helping customers realize their value pursuit, can enterprises effectively meet customers' diversified needs and finally achieve their own development.