随着当今互联网信息管理技术和互联网大数据的进一步发展，近年来，一些公司

With the further development of today’s Internet information management technology and Internet big data, in recent years, some companies or individuals have also used social media networks to open stores in their daily lives. The entry barriers of the micro-business industry are low and the industry scale has grown rapidly, etc. The reason is that micro-business entrepreneurship has become the entrepreneurial choice of some college students, and college students have become the backbone of today's micro-business entrepreneurship. The focus of this article is to study the current situation of undergraduate micro-business entrepreneurship and the deficiencies and reasons of college students’ Internet entrepreneurship. It analyzes the development trend of undergraduate micro-business entrepreneurship. In addition, it clearly puts forward suggestions for the development of college student micro-business entrepreneurship.

With the further development of Internet information management technology and Internet big data, in recent years, some companies or individuals in daily life will also use social media network to open stores, micro-business industry access threshold is low and the rapid growth of the industry scale and other reasons make micro-business entrepreneurship become a part of the entrepreneurial choice of college students, college students have become the backbone of today's micro-business entrepreneurship. The focus of this paper is to study the current situation of micro-business entrepreneurship of college students and the shortcomings and reasons of college students in Internet entrepreneurship, and analyzes the development trend of micro-business entrepreneurship among college students

随着当今互联网信息管理技术和互联网大数据的进一步发展，近年来，一些公司或个人在日常生活中也会使用社交媒体网络开设商店，微商行业准入门槛较低和行业规模的快速增长等原因使微商创业成为了一部分大学生的创业选择，大学生已经成为当今微商创业的中坚力量。本文的重点是研究大学生微商创业的经营现状以及大学生在互联网创业中的不足和原因，分析了大学生微商创业的发展趋势，此外，明确提出了针对大学生微商创业发展的建议<br>