明星效应在许多女性看来,外表美丽的女明星在生活中的穿搭、美妆、护肤等都

Celebrity effect <br>In the eyes of many women, the outfits, makeup and skin care of female celebrities with beautiful appearance are worth learning. And Xiaohongshu's invitation of stars to settle in not only provides the public with opportunities to learn and understand, but also brings huge commercial value to platform publicity, and at the same time, it also plays a certain role for the stars to enhance their own reputation. Unlike previous commercial endorsements, the celebrities in Xiaohongshu also use the form of soft text sharing, avoiding direct publicity. For example, Lin Yun, who has more than 10 million fans on the Xiaohongshu platform, recommends items on Xiaohongshu that are relatively cheap products that she has personally experienced. For ordinary fans, their purchasing power is compared to that of celebrities. Lower, and Lin Yun’s recommendation just meets the purchase needs of ordinary users. It is precisely because of this that Xiaohongshu has attracted a large number of celebrity fans. According to statistics, as of April 2020, there are more than 30 stars on Xiaohongshu who have over one million fans.

Star effect<br>In the eyes of many women, the clothes, makeup and skin care of beautiful female stars in life are worth learning. The small red book invites stars to settle in, which not only provides opportunities for the public to learn and understand, but also brings great commercial value to the platform publicity. At the same time, it also plays a certain role in improving stars' reputation. Different from the previous commercial endorsements, the stars in the little red book also use the form of soft text sharing to avoid direct publicity. For example, Lin Yun, who has more than ten million fans on the little red book platform, recommends relatively affordable products she has personally experienced. For ordinary fans, their purchasing power is lower than that of stars, and Lin Yun's recommendation just meets the purchase needs of ordinary users. Because of this, little red book has attracted a large number of star fans. According to statistics, as of April 2020, there are more than 30 stars with millions of fans on xiaohongshu.<br>

celebrity effect In the eyes of many women, beautiful female stars are worth learning in their daily life, such as wearing, making up and caring skin. However, Xiaohongshu's invitation to stars not only provides opportunities for the public to learn and understand, but also brings great commercial value to the platform propaganda, and at the same time, it also plays a certain role in promoting the stars' fame. Different from previous commercial endorsements, stars in Xiaohongshu also use the form of soft text sharing, avoiding direct propaganda. For example, Jelly Lin, who has over 10 million fans on the platform of Xiaohongshu, all the things she recommends in Xiaohongshu are relatively cheap products that she has personally experienced. For ordinary fans, their purchasing power is lower than that of stars, while Jelly Lin's recommendation just meets the purchasing needs of ordinary users. Because of this, Xiaohongshu has attracted a large number of star fans. According to statistics, as of April 2020, there were more than 30 stars with millions of fans in Xiaohongshu.