The ability of a company to accompl

The ability of a company to accomplish its mission and conduct business in accordancewith its core values largely depends on the behavior modeled by upper management.Employees are quickly able to observe any disconnect between what the employersays and what the employer does. Reinforcing values through corporate behavior isaccomplished by modeling value-based behavior, communicating successful missions(celebrating success), and coaching employees using the mission, vision, and valuesas performance benchmarks. These activities help the organization achieve positiveoutcomes while reinforcing its strategic plan.Evaluating the strategy tells the planners whether the organization is achievingthe desired goals and moving the strategy forward. This stage is important because if the action plans aren’t working or if conditions in the marketplace change, the organization mustbe prepared to respond immediately and adjust the tactical goals and action plans