nks.In this study, multi-faceted values (i.e. user performance/qualityvalue, value-for-money value, emotional-value and socialvalue) were adopted to enhance our understanding of the user’sperception of the expected benefits of using various apps. SinceECM is used as the baseline model, the following ECM-hypothesizedrelationships are also verified in the context of paid apps.Hypothesis 1a–d. Confirmation will positively affect (a) userperformance/quality value, (b) value-for-money value, (c) emotionalvalue, and (d) social value.Hypothesis 2. Confirmation will positively affect user satisfaction.Hypothesis 3. Satisfaction will positively affect user intention topurchase.