As the intangible heritage of Shanghai culture, Shanghai dialect is facing increasingly serious survival and development difficulties. The number of people who are used to using Shanghai dialect is decreasing year by year, and various measures aimed at inheriting Shanghai dialect are not effective. The phenomenon of chronology in Shanghai should be paid attention to. The protection of local language has always been a hot topic in academia and industry. As the intangible cultural heritage of Shanghai school culture, Shanghai language works try to find the best expression means of inheriting Shanghai language and Shanghai school spirit by redesigning the map of Shanghai landmark buildings to publicize the good brand.