Teamwork in a global organization presents another challenge, although in some ways it’s similar to working with virtual teams in the United States. Adding to the inherent possibilities for misunderstandings when the majority of team communication occurs via email is the additional possibility for misinterpretation when this informal communication tool is read from the perspective of different cultural experiences.Understanding cultural differences is equally important to motivating employees. Specifically, the motivation techniques that work in Western cultures may have little or no meaning for employees in other regions of the world. To motivate employees in different cultures, it’s important to first understand the cultural norms and values that are meaningful to those employees. At the same time, the techniques used should meet some common organization requirements.