WeChat marketing is divided into fo

WeChat marketing is divided into four steps, the first to create a WeChat public number. In WeChat client, enterprises can register directly according to the prompt. Half of WeChat official account includes subscription number and service number. Most companies choose more service Numbers. However, many of the features of the service number now depend on the extension of various fees. The second step is to increase the number of fans. How to attract the attention of a large number of fans becomes the key to effectively achieve marketing purposes. To achieve this task, we should first introduce new media promotion manager, copywriting planning and new media operation specialist in the early stage of users, and then join channel and media manager in the brand promotion period. Second, targets with specific Numbers, such as registered users ( daily new registered users, total registered users ) and active users. Finally, make a budget and plan to develop industry friends, colleagues, partners and suppliers into seed users, and establish a WeChat group to manage seed users and collect opinions. Douyin, weibo, jitter and so on can also attract various new media platforms. Offline in each business circle, community, school, office advertising, do award invitation activities. The third step is integration, continue to " add powder". At this stage, the enterprise may have achieved a certain marketing purpose. At this point, enterprises need to take certain measures to prevent the stagnation of marketing effect. First of all, to continue the initial user period of promotion, stable access to daily traffic. Then you can participate in some industry displays, bring qr codes, make marketing plans for WeChat, communicate with customers and partners at exhibitions or conferences, and recommend WeChat official accounts. You can also choose to join local industry and industry alliances and share products to promote the popularity of WeChat official accounts in local brands. The fourth step is the management and maintenance of the later platform and the evaluation of marketing effect. Including crowd coverage, click, read, like and reprint. The data will tell you how to do better next time.