Can increase profits. <br>When the value proposition is higher, people are willing to pay more for the product. Green marketing adds to this proposition because it allows consumers to give back through your efforts and make them feel like they are helping others to make a purchase. This allows you to increase prices or develop accessories or free services, thereby further increasing sales. <br><br>Green marketing will generate a lot of resistance. <br>Let's face it: not everyone likes change. People are stubborn, accustomed to their own habits and routines, and don't like being interrupted by reality. If your brand is causing interference, more people may choose to avoid the product you offer rather than consider accepting it
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