Guo Jinlong and Lin Wenlong, domestic scholars, argue that profits can only be generated in transactions after they are accepted by consumers. There are two main factors in the profit model: capital income and profit source. Some scholars believe that the four elements of profit model are profit point, profit source, profit barrier and profit leverage. Wu Shuai believes that the best business model is a free business model, while emphasizing the main ways to implement the free business model
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