纵向差异化理论是指绝大多数消费者都偏好某种特征的产品。纵向差异的研究主

The theory of vertical differentiation means that most consumers prefer products with certain characteristics. The research on vertical difference mainly focuses on product quality. In the product space, all consumers have the same preference order for the mentioned feature combination. The most typical one is to consider the quality difference between products, namely Most people agree: higher quality is better.

Vertical differentiation theory means that most consumers prefer products with certain characteristics. The research on vertical differences mainly focuses on product quality. In the product space, the preference order of all consumers for the combination of mentioned features is the same. For the differences between those features, the most typical is to consider the quality differences between products, that is, most people agree that higher quality is better.

Vertical differentiation theory means that most consumers prefer products with certain characteristics. The research of vertical differences mainly focuses on the product quality. In the product space, all consumers have the same preference order for the mentioned combination of features. The most typical thing is to consider the quality differences between products, that is, most people agree that higher quality is better.