The execution and implementation of channel distribution strategy is determined by human execution. Talent is an essential element for the development of every company. XLL's sales are on the rise, but there will also be brain drain. At present, the personnel turnover rate of XLL company is 10%. Most of the brain drain is the personnel with certain business experience and technical service experience. The brain drain will take away some customers, and because of dissatisfaction with the development of XLL company, it will set up a new company on its own, forming a new threat to the business development of XLL company to some extent. The newly hired personnel lack sufficient experience, As a result, the speed of response to customers is slow, and the customer satisfaction service cannot be provided, thus reducing customer loyalty; in addition, in terms of technical services, although the overall service of XLL company's technical team is good, there are always some service personnel who are unable to provide satisfactory services due to quality and other problems, resulting in customers' complaints and even interruption of cooperation. High quality talents, in the development of channel customers, because of their outstanding work ability performance, can develop better customers, and bring rich returns to the company. With talents, we can accumulate effective methods and experience for travel, to maintain the old customers and develop new customers of the channel, regularly sort out the information of channel members, analyze them, understand the real needs of customers, and promote better cooperation. XLL company currently lacks personnel who are familiar with the understanding and application of the process.<br>(2) As the executor of the distribution strategy, channel members also need to work together to achieve the goal. The implementation of distribution strategy is closely related to the development of each channel member. Whether the channel is stable also depends on the degree of implementation of channel strategy among channel members. Only when the goals are consistent and the interests are shared can there be more lasting cooperation
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