With the continuous progress of society, the quality of life continues to improve, cosmetics as a byword for beauty for countless women. As people's demand for cosmetics is increasing, cosmetics are pouring into the international market, the importance of cosmetics translation is becoming more and more significant. Cosmetic advertising attracts the attention of consumers, good advertising language stimulates consumers' desire to buy, therefore, the translation quality of cosmetics advertising is related to the effect of product promotion, is an important bridge to affect consumers' impression of the product and direct consumption. Advertising English with the progress of the times is also constantly updated, presenting new language characteristics, advertising translation methods flexible, we must grasp whether the advertising translation can enhance the cultural and emotional transmission of advertising, and ultimately achieve the purpose of promotion. Only by constantly enriching our own cultural background, long-term translation practice can flexibly translate excellent advertising works. In the analysis of the above cosmetic advertising translation process, the author found that cosmetics advertising translation compared to the previous progress a lot, the translator in the translation process are flexible use of a variety of translation means to meet the cosmetics advertising translation strategy. , but the translation of cosmetics advertising is still a complex problem, because the translator has to take care of a number of aspects, at the same time, I hope this article can give cosmetics advertising translators in the future translation process to provide some help.
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