According to the existing literatur

According to the existing literature research results, consumers face different forms of price promotion. In order to ensure that consumers can obviously sense the change of price preference in the face of the same restricted marketing, this paper chooses the form of percentage discount to study the adjustment effect of different price discount. According to the existing literature results, in the face of commodity discount promotion, there is an effective discount perception area in the hearts of consumers. Only the price discount of goods in this area can make consumers obviously feel the change of price discount. Other studies show that consumers are more sensitive to even percentage discount than odd percentage discount. Combined with the characteristics of goods and the existing literature research results, this paper decides to set the level of price discount in the experimental situation as 8% discount and 60% discount respectively, in which 60% discount indicates high discount intensity level, and 8 discount table shows low discount intensity level.