According to the analysis of the problems existing in the utilization of online sales data, this paper puts forward a series of measures, such as establishing and improving the management mechanism of online sales data utilization; changing the concept to improve the understanding of online sales data utilization; strengthening the quality management of online sales data utilization to improve the quality of online sales data; strengthening the improvement of the software and hardware foundation of online sales data utilization It is used to improve the management level and operation efficiency of lvjianbao company, maximize the potential of online sales data utilization of enterprises, and give full play to the role of online sales data utilization of information resources.<br>
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