This article analyzes the current status of Nanfeng Tangerine brand in Nanfeng County, the current status of Nanfeng Tangerine marketing and existing problems, and proposes corresponding marketing countermeasures, including the establishment of an overall reasonable layout, improvement of Nanfeng Tangerine preservation technology, and high-quality and safe fruit. , Promote production standardization, strengthen the construction of Shengtai Garden, implement brand marketing system, strengthen Nanfeng mandarin orange brand promotion, etc., invigorate the circulation of Nanfeng mandarin agricultural products, promote agricultural efficiency, increase farmers’ income, and meet consumer needs. effect.
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