First, the discovery of the audience, the audience began to enter the field of communication, break the original view of the mass audience, put forward the audience view, and the second is to discover the process of communication "two-level communication flow", that is, information is not directly from the media to the audience, but "information from the radio and print media to the opinion leader, Pass it from opinion leaders to less active people"; the third is to discover the limited effect of mass communication, and interpersonal relationships have a potential impact on the effect of communication, opening up the era of limited effects in the milestones of communication effect research.<br><br>That is, to find the audience, to discover the mass communication of the "two-level communication flow", to find the limited effect of mass communication. These three discoveries promote the research of communication audience, communication process and dissemination effect, which is of great significance to the development of follow-up communication science.
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