JD's potential consumer group is college students. As of December 31, 2018, JD.com had 305.3 million active users in the 12 months ended December 31, 2018, compared with 292.5 million in the same period last year. JD.com has been committed to providing customers with "many, fast, good, provincial" goods and services, creating value for customers at the same time, but also for JD.com itself to bring a steady stream of revenue, which reflects JD.com's unique value proposition.
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