AbstractWith the development of mod

AbstractWith the development of modern Internet technology, the development of e-commerce presents a higher development posture, and at the same time, it has a significant impact on the traditional industry in the process of development. The development of mobile Internet technology promotes the transformation of e-commerce marketing mode. The marketing model has changed from the former extensive type to the modern precise intensive type, thus producing the precise marketing. Consumers in this era are gradually showing the trend of personalization and self-concern. For the marketing of enterprises, the characteristics of target consumers become more diversified, and the needs of consumers become more detailed. The attention of consumers has become a scarce resource followed by enterprises. How to accurately grasp the personalized characteristics of consumers and achieve accurate marketing has become a serious challenge for today's e-commerce companies. In recent years, with the exponential growth of data and information, the era of big data has come, and data has become an important auxiliary tool for the current marketing work. In the process of research, this paper aims to find out the existing problems and the reasons behind the marketing strategy of vipshop, and put forward corresponding optimization suggestions.Key words: vipshop; marketing strategy; suggestions; Internet Marketin