In the way of distribution, external factors are usually the choice under the distribution model. This is based on the imperfect logistics system of one’s own. It is just that this external factor chooses diversified, reliable, and economic options for mutual benefit. Based on the principle of mutual benefit, the cooperative distribution model that provides convenient logistics and distribution services to each other is also the optimal logistics distribution model for e-commerce development, including common distribution, common use of logistics resources, common use of logistics facilities and equipment, and common logistics management One of the effective measures to rationalize and rationalize distribution.