两级传播”在网络中广泛应用，尤其是在网络营销领域。网络营销中，网络意见

Two-step flow of communication "is widely used in the network, especially in the field of network marketing network marketing, the network is the core and key opinion leaders: They use their influence and attention, through personal experience, advertising endorsements, etc., on their own the fans were persuasive strong "Amway", the public's attention to their endorsement of the merchandise to promote sales. Since the two-step flow of communication modes lack of feedback, interaction mechanism, the network marketing model is only using the two-step flow of communication not enough, consider the reaction of consumers.

Two-level communication "is widely used in the network, especially in the field of network marketing." In network marketing, network opinion leaders are the core and key: they use their influence and attention, through personal experience, endorsement advertising and other ways to convince their fans of the more persuasive "Amway", the public's attention to their endorsement of goods to promote sales. Because the two-level communication model lacks feedback and interactive mechanism, it is not enough to use the two-level communication mode in network marketing, but also to consider the consumer's reaction.

Two level communication "is widely used in the network, especially in the field of network marketing. In online marketing, online opinion leaders are the core and key: they use their own influence and attention, through personal experience, endorsements and other ways to persuade their fans to "Amway", and turn the public's attention to the products they endorse to promote sales. Due to the lack of feedback and interaction mechanism in the two-level communication mode, it is not enough to only use the two-level communication mode in the network marketing, but also consider the response of consumers.