3 benefits of increasing your budget during the event Help increase visibility: once a campaign is out of budget, your ads won’t be eligible to show until midnight, when the daily budget resets.Help boost sales: to help ensure you don’t miss out on sales opportunities during the event, we suggest setting a higher budget than usual for your best performing campaigns.Help to capture opportunities: by increasing your daily budget, you can help ensure you don’t miss out on impressions and clicks.