Enterprises in the development process want to explore the law of development, can be achieved through the financial analysis of enterprises. In order to make a more objective and reasonable decision, investors and creditors in the market economy, through financial analysis indicators combined with financial statements, can get more comprehensive information. Through the financial analysis index, investors can fully understand the profitability and solvency of enterprises, the expected return rate of capital flows and potential investment risk, and then make the right decision. Because an enterprise's financial report is the collection of numerous financial statements and related information, the analysis of financial report will enable the enterprise operator to understand the enterprise's overall operating condition clearly in the preceding period, including the use of raw materials, product sales and profitability of the enterprise, and so on. In addition, through scientific analysis, managers can find out the potential sales law in the past production and management, and then formulate effective strategies to strengthen business operations and promote the stable development of enterprises. Of course, with the help of the analysis of financial reports, business operators can also clearly understand the risks that may be encountered in the course of the development of enterprises, and then can formulate coping strategies and risk analysis in advance, this can not only promote the correctness of business strategy, but also help enterprises to reduce unnecessary losses, thus promoting the effective development of enterprises.