a Design yearly/monthly/weekly marketing calendar under brand vision and goal to drive brand awarenessb Fully engage with internal stakeholders and vendors to implement promotion activities and marketing campaignsc Work with store team to define and deliver the daily promotion mechanism, as well track the result with analysis reportsd Design and conduct customer survey and collect consumer insightse Manage the in-store marketing elements, including POP/KV/window design, production and installation (seasonal change)f Build strong image through new concept store marketing aspiration