The general framework of big data intelligent mining of Meiyou. As a community e-commerce integration company, Meiyou uses big data mining to get through the whole ecosystem. With the user as the center, through the in-depth analysis of the user, the user portrait is formed, the user needs are deeply understood, and the personalized transformation community makes it more warm and sticky. At the same time, based on the understanding of users, community e-commerce can carry out accurate recommendation and in-depth understanding of users' needs. Based on the understanding of female users, the users are divided into multi-dimensional, brand and advertiser can get higher profits by accurately placing advertisements. Meiyou uses two systems to store user data. On Alibaba cloud, user data is mainly stored on ads, and user characteristics are stored in the multi value column of ads. in the self built computer room, cube in kylin is used to store the characteristics of user's basic dimension, which is convenient for quick query.