打造核心价值和个性鲜明、品牌联想丰富、品牌知名度高、溢价能力强、品牌忠

打造核心价值和个性鲜明、品牌联想丰富、品牌知名度高、溢价能力强、品牌忠诚度高、价值感强的强势品牌，积累丰富的品牌资产。首先，要充分了解品牌资产的构成，深入了解品牌资产的知名度、质量认可度、品牌联想度、溢价能力、品牌忠诚的含义及其相互关系等指标。在此基础上，结合企业实际，制定品牌建设的品牌资产目标，使企业的品牌建设工作有明确的方向，做到目标导向，减少不必要的浪费。其次，在品牌构成的原则下，围绕品牌资产目标，创造性地规划了低成本提升品牌资产的营销传播策略。同时，要不断检查品牌资产提升目标的实现情况，调整下一步品牌资产建设的目标和策略。

打造核心价值和个性鲜明、品牌联想丰富、品牌知名度高、溢价能力强、品牌忠诚度高、价值感强的强势品牌，积累丰富的品牌资产。 首先，要充分了解品牌资产的构成，深入了解品牌资产的知名度、质量认可度、品牌联想度、溢价能力、品牌忠诚的含义及其相互关系等指标。 在此基础上，结合企业实际，制定品牌建设的品牌资产目标，使企业的品牌建设工作有明确的方向，做到目标导向，减少不必要的浪费。 其次，在品牌构成的原则下，围绕品牌资产目标，创造性地规划了低成本提升品牌资产的营销传播策略。 同时，要不断检查品牌资产提升目标的实现情况，调整下一步品牌资产建设的目标和策略。

Build a strong brand with distinct core value and personality, rich brand association, high brand awareness, strong premium ability, high brand loyalty and strong sense of value, and accumulate rich brand assets. First of all, we need to fully understand the composition of brand equity, in-depth understanding of brand equity visibility, quality recognition, brand association, premium ability, the meaning of brand loyalty and its interrelationship and other indicators. On this basis, combined with the actual situation of the enterprise, the goal of brand equity in brand building is formulated, so that the brand building work of the enterprise has a clear direction, achieve goal orientation, and reduce unnecessary waste. Secondly, in the principle of brand composition, around the goal of brand equity, we creatively plan the marketing communication strategy of promoting brand equity at low cost. At the same time, we should constantly check the realization of the goal of brand equity promotion and adjust the goal and strategy of brand equity construction in the next step.<br>