随着旅游热的兴起，旅游业收入在旅游各地总经济收入中的占比越发突出，各地

With the rise of tourism hot, the proportion of total tourism revenues in tourism income in the country more and more prominent, local authorities pay more attention to hand the design and implementation strategies of tourist attractions, but the traditional design strategy starting from the implementation of the effect is very tourist attractions micro, many tourists visiting the very limited amount of tourism revenue situation is more severe, which on the one hand attraction itself there are some shortcomings, but on the other hand is due to local concerns and pre-investment destinations in terms of tourism incline leading to the attractions fame there was a big gap, and thus brought about the emergence of tourism revenue is a huge gap, and certainly can not be ignored due to the rapid development in education levels as well as the main tourist groups to improve the Internet makes it easier to tourists learned a tourist attraction of superiority and missing, and then judge selected on this basis, so how to stand combined with increasingly advanced network design strategies tourist attractions on the cognitive perspective, to take a new tourism strategy to attract tourists come to play It is the focus of the current tourist attractions. In this paper, Xiangyang Huangjiawan tourist attractions for the study, to understand the moment visitors by questionnaire methods for Huangjiawan awareness, combined with relevant literature and popular tourist attractions of strategies designed to understand the current policy Huangjiawan problems last the new tourism policy be designed to Huangjiawan on the basis of data analysis, new development Huangjiawan scenic tourism.

With the rise of tourism fever, tourism revenue in the total economic income of tourism around the proportion of more prominent, local departments also pay more attention to the design and implementation of tourist attractions, but the traditional strategy design from tourist attractions implementation has little effect, many scenic tourists visit is extremely limited, tourism revenue situation is more severe, On the one hand, there are some shortcomings in the attractions themselves, on the other hand, due to the local early attention to the attractions and the tilt of all aspects of investment led to a large gap in the reputation of various tourist attractions, and thus brought about a huge gap in tourism revenue, Of course, it is not to be ignored because the improvement of the education level of the main tourist groups and the rapid development of the Internet makes it easier for tourists to understand the advantages and disadvantages of a tourist attraction, and then make a judgment choice on this basis, so how to stand from the perspective of tourists' cognition combined with the increasingly developed network for the strategic design of scenic spots, Adopting a new tourism strategy to attract tourists to visit is the focus of the current tourist attractions. In this paper, Huangjiawan tourist attractions in Fuyang City as the research object, through the questionnaire survey method to understand the current tourists for Huangjiawan cognition, combined with the relevant literature and the strategy design of popular tourist attractions to understand the current strategy of Huangjiawan problems, and finally on the basis of data analysis for Huangjiawan to carry out a new tourism strategy design, Realize the new development of Huangjiawan scenic tourism.

With the rise of tourism craze, the proportion of tourism revenue in the total economic revenue of tourism regions is more and more prominent. Local departments also pay more attention to the strategic design and implementation of tourist attractions. However, the traditional strategic design and implementation from the perspective of tourist attractions have little effect. Many scenic spots have very limited visitors, and the situation of tourism revenue is more serious. On the one hand, the scenic spots themselves are the most important There are some deficiencies. On the other hand, due to the local early attention to the scenic spots and the investment inclination in various aspects, there is a big gap in the fame of each scenic spot, which also causes a huge gap in the tourism income. Of course, it can not be ignored that the improvement of the education level of the main tourist groups and the rapid development of the Internet make the tourists more It is easy to understand the advantages and disadvantages of a tourist attraction, and then make a judgment and selection on this basis. Therefore, how to design the strategy of a tourist attraction from the perspective of tourists' cognition combined with the increasingly developed network, and how to adopt a new tourism strategy to attract tourists to visit is the focus of the current work of the tourist attraction. This paper takes huangjiawan scenic spot in Xiangyang City as the research object, through the method of questionnaire survey to understand the current tourists' cognition of huangjiawan, combined with the relevant literature and the strategy design of popular scenic spots to understand the existing problems of the current strategy of huangjiawan, and finally on the basis of data analysis to carry out a new tourism strategy design for huangjiawan, to achieve the new development of huangjiawan scenic spot tourism Exhibition.