当今时代，随着电子商务的影响，精准营销已经是大部分企业常用的营销策略，

Today's era, with the impact of e-commerce, precision marketing is already the most popular enterprise marketing strategy, while Taobao platform which is one of the best. Taobao platform development, and opportunities to many people. In this paper, through precision marketing of the Taobao platform, comprehensive analysis, step by step analysis of the Taobao platform currently marketing the problems, the concept of combination of precision marketing, features and methods, means, in the form of questionnaire for people currently in Taobao real experience of shopping time, investigate their main form of precision marketing, and then in the form of actual results for the current Taobao platform for precision marketing points out the shortcomings and propose some concrete solutions to improve the precision marketing, for example, do a good job promotion strategy, to promote the brand image of the live form of regeneration, focusing on social property, enhance the user stickiness and attention to the needs of young consumers and so on. Let Taobao platform can more accurately find their own marketing in e-commerce model influence, and better implementation of precision marketing of their own. <br>Keywords: Taobao; shopping platform; precision marketing; marketing strategy; Webcast

Today' era, with the impact of e-commerce, precision marketing has been the majority of enterprises commonly used marketing strategy, and Taobao shopping platform is one of the best. The development of Taobao shopping platform has brought opportunities to many people. Through a comprehensive analysis of the precision marketing of Taobao shopping platform, this paper gradually analyzes the problems existing in Taobao shopping platform marketing, combined with the concept, characteristics and methods of precision marketing, methods and methods, in the form of questionnaires, for people's current real experience in Taobao shopping, the main form of its precision marketing to investigate, Then in the form of real results, for the current Taobao shopping platform accurate marketing methods pointed out shortcomings, and put forward to improve the precise marketing of some specific solutions, such as doing a good job of promotionstrategy, live broadcast form to promote brand image regeneration, pay attention to social attributes, strengthen user stickiness and pay attention to the needs of young consumer groups. Let Taobao shopping platform can be influenced by e-commerce model, more accurately find their own marketing model, and better implement their own accurate marketing.<br>Keywords: Taobao; Shopping platform; Precision Marketing; Marketing Strategy; Webcast

In today's era, with the influence of e-commerce, precision marketing has become a common marketing strategy for most enterprises, and Taobao shopping platform is the leader among them. The development of Taobao shopping platform has brought opportunities to many people. Based on the comprehensive analysis of the precise marketing of Taobao shopping platform, this paper gradually analyzes the problems existing in the current marketing of Taobao shopping platform, combining with the concept, characteristics, methods and methods of precise marketing, and in the form of questionnaire, aiming at the real experience of people in Taobao shopping at present, investigates the main forms of precise marketing, and then with the real results This paper points out the shortcomings of the current Taobao shopping platform precision marketing mode, and puts forward some specific solutions to improve the precision marketing, such as making a good promotion strategy, promoting brand image regeneration in the form of live broadcast, focusing on social attributes, strengthening user stickiness, and focusing on the needs of young consumers. Under the influence of e-commerce mode, Taobao shopping platform can find its own marketing mode more accurately, and better implement its own precise marketing.<br>Keywords: Taobao; shopping platform; precision marketing; marketing strategy; online live broadcast