The construction of provincial cigarette marketing platform is divorced from the market-oriented reform. The municipal tobacco monopoly bureau of J simplified the market-oriented reform into the construction of a provincial-level cigarette marketing platform. The foothold of the provincial cigarette marketing platform construction is to organize and improve the process, system and rules comprehensively from the perspective of marketing management, centering on the nine major tasks. For example, in demand forecasting, we should actively explore the most suitable forecasting methods and models to accurately grasp the real needs of consumers. In the aspect of customer classification, it is necessary to set the dimension index of customer classification scientifically and reasonably.