There are five kinds of marketing management direction in marketing strategy: first, the production concept is to attract consumers with low and reasonable price of products, and use low cost and quality to achieve higher production efficiency in the production process. Second, the product concept is that consumers prefer high-quality, innovative and performance-based products, and the managers who provide the products will continuously improve and perfect the products to make the products more excellent. Third, the concept of sales is a common marketing direction. Unless the company actively carries out large-scale sales or promotion to stimulate and attract the favor of consumers, otherwise, in the case of no promotion, consumers will not buy this product. Fourth, the marketing concept is mainly to achieve the goals of the sales company, focusing on the needs of the target market and the idea of meeting the needs of customers. Fifthly, the concept of social marketing is mainly to determine the needs of the target market, the interests of consumers, and the marketing strategy of the organization will improve the well-being of consumers and society, and provide and create value for customers. It is a kind of marketing that is responsible for the society and the environment.<br>
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