1.《The role of logistics leverage i

1.《The role of logistics leverage in marketing strtegy》节选none of the case successes presented could have been achieved without a strong coordination and collaboration between marketing and logistics. Much of the logistics leverage plans were driven by insightful market research and the superior logistics performance would not have had an impact upon the customers without effective marketing communications.Managers striving to achieve positional advantage through logistics leverage must recognize the role logistics can play in marketing strategy and realize that this role involves inextricably interwining the two functions to achieve a successful marketing strategy, strategy that has been demonstrated to result in more efficient operations more satisfied customers, in creased market share, and higher profitability