The media that using in this advertisement is outdoor media. The outdoor media in here is the cover of the bus. This is a good idea that organization put the advertisement on the cover because it not only can attract the people to see the advertisement, it also can advise the passenger about the cleanness in the bus.Although this is a western advertisement, but when I saw will take note myself that remember to take care of the cleanness of the bus. Besides that,this media is successful because it