Prior to 2016, the cultural media i

Prior to 2016, the cultural media industry created a wave of mergers, resulting in frequent merger transactions and continued growth in the cultural media company's goodwill index. However, as goodwill accumulates in large numbers, cultural media companies often "change their performance" due to goodwill impairment, disrupting the normal order of capital markets. This shows that the issue of goodwill of cultural media companies cannot be ignored.