Table 5 提供了社交媒体营销影响的总结，涉及三个关键结果领域：吸

Table 5 provides a summary of the impact of social media marketing across three key result areas: customer attraction rates, customer feedback rates, and customer loyalty rates. Each area has a composite mean, which reflects the respondent's overall evaluation of the area, and a ranking, which indicates the relative importance of each area. The rating ranges and corresponding opinion interpretations are the same as in the previous table. <br>The following is a specific analysis of each key result area in Table 5: The <br>overall average value of Attracting Customers Rate is 2.76, ranking 3rd, falling within the "agree" (2.50-3.49) scoring range. This shows that respondents generally believe that social media marketing is effective in attracting customers, and that content strategies on social media can be highly targeted and attract specific customer groups. Businesses can use data analytics to create content that appeals to their target audience. Social media often offers lower marketing costs than traditional media, allowing small businesses to attract customers through these channels. Ad targeting tools provided by social media platforms can help Companies accurately reach potential customers, thereby improving the efficiency of attracting customers (Ebrahim, 2020). <br>The overall average value of Customers Feedback Rate is 2.82, ranking first, also in the "agree" rating range. This indicates that respondents believe that social media marketing is most effective in obtaining customer feedback. The impact of social media marketing in this area is rated as the most positive relative to the other two areas. Social media allows for immediate customer feedback. Businesses Can respond quickly, which helps improve customer experience. Social media encourages user participation, which not only provides feedback, but also increases users' sense of investment in the brand. The data analysis tools provided by social media can help companies understand customer behavior and preferences. thereby better meeting customer needs (Ansari et al., 2019). <br>The overall average value of the Customer Loyalty Rate is 2.78, ranking second, and also within the "agree" rating range. This means that respondents agree that social media marketing can enhance customer loyalty. Although its impact is considered slightly lower than the customer feedback rate, it is still higher than the customer attraction rate. Social media can help brands build communities and increase customer relationships. Interaction, thus enhancing the sense of loyalty to the brand. Through social media, companies can provide customers with personalized experiences, such as customized content and offers, which helps to increase customer loyalty. Satisfied customers are likely to interact on social media By sharing their positive experiences online, these brand advocates can attract new customers and increase the loyalty of existing customers (Mason et al., 2021). <br>Overall, the Grand Composite Mean in Table 5 is 2.79. This score is in the "agree" range, indicating that overall, respondents believe that social media marketing has a positive impact on these three key result areas. Influence. Ratings were similar across all three areas, with no area falling into the "disagree" or lower range, underscoring the overall positive impact of social media marketing in these areas.

Table 5 provides a summary of the impact of social media marketing, covering three key outcome areas: customer attraction rate, customer feedback rate, and customer loyalty rate. Each field has a Composite Mean, which reflects the respondents' overall evaluation of the field and a Rank indicating the relative importance between each field. The scoring range and corresponding explanation of opinions are the same as the previous table.<br>The following is a specific analysis of each key result area in Table 5:<br>The overall average value of Attracting Customers Rate is 2.76, ranking third and falling within the rating range of "agree" (2.50-3.49). This indicates that respondents generally believe that social media marketing is effective in attracting customers, and content strategies on social media may be highly targeted and able to attract specific customer groups. Enterprises can use data analysis to create content that attracts their target audience. Compared to traditional media, social media typically provides lower marketing costs, allowing small businesses to attract customers through these channels. The advertising positioning tools provided by social media platforms can help enterprises accurately reach potential customers, thereby improving the efficiency of attracting customers (Ebrahim, 2020).<br>The overall average Customer Feedback Rate is 2.82, ranking first and also within the "agree" rating range. This indicates that respondents believe that social media marketing is the most effective in obtaining customer feedback. Compared to the other two areas, the impact of social media marketing in this area is rated as the most positive. Social media allows for immediate customer feedback, allowing businesses to respond quickly, which helps improve customer experience. Social media encourages user engagement, which not only provides feedback but also increases user engagement in the brand, The data analysis tools provided by social media can help companies understand customer behavior and preferences, thereby better meeting customer needs (Ansari et al., 2019).<br>The overall average Customer Loyalty Rate is 2.78, ranking second and also within the 'agree' rating range. This indicates that respondents agree that social media marketing can enhance customer loyalty. Although its impact is considered slightly lower than customer feedback rate, it is still higher than customer attraction rate. Social media can help brands establish communities, increase customer interaction, and enhance brand loyalty. Through social media, companies can provide personalized experiences for customers, such as customized content and discounts, This helps to increase customer loyalty, and satisfied customers may share their positive experiences on social media. These brand advocates can attract new customers and increase the loyalty of existing customers (Mason et al., 2021).<br>Overall, the Grand Composite Mean in Table 5 is 2.79, which falls under the "agree" rating

Table 5 provides a summary of the impact of social media marketing, involving three key result areas: customer attraction rate, customer feedback rate and customer loyalty rate. Each field has a Composite Mean, which reflects the respondents' overall evaluation of the field, and a Rank, which indicates the relative importance of each field. The scoring range and corresponding opinions are the same as those in the previous table.<br> The following is a detailed analysis of each key result area in Table 5:<br> The comprehensive average of Attracting Customers Rate is 2.76, ranking third, which falls within the scoring range of "Agree" (2.50-3.49). This shows that respondents generally believe that social media marketing is effective in attracting customers, and the content strategy on social media may be highly targeted and can attract specific customer groups. Enterprises can use data analysis to create content that attracts target audiences. Compared with traditional media, social media usually provides lower marketing costs, enabling small enterprises to attract customers through these channels. Advertising positioning tools provided by social media platforms can help enterprises reach potential customers accurately, thus improving the efficiency of attracting customers (Ebrahim,2020).<br> The comprehensive average of Customers Feedback Rate is 2.82, ranking first, which is also in the scoring range of "Agree". This shows that respondents believe that social media marketing is the most effective in obtaining customer feedback. Compared with the other two fields, the impact of social media marketing in this field is evaluated as the most positive. Social media allows immediate customer feedback, and enterprises can respond quickly, which helps to improve customer experience. Social media encourages users to participate, which not only provides feedback, but also increases users' sense of involvement in the brand. Data analysis tools provided by social media can help enterprises understand customer behavior and preferences, thus better meeting customer needs.<br> The comprehensive average of Customer Loyalty Rate is 2.78, ranking second, which is also within the scoring range of "Agree". This means that respondents agree that social media marketing can enhance customer loyalty. Although its influence is considered to be slightly lower than the customer feedback rate, it is still higher than the customer attraction rate. Social media can help brands build communities and increase the interaction between customers, thus enhancing their sense of loyalty to brands. Through social media, enterprises can provide customers with personalized experiences, such as customized content and offers, which will help improve customer loyalty. Satisfied customers may share their positive experiences on social media, and these brand advocates can attract new customers and improve the loyalty of existing customers (Mason etal.,2021).<br> Overall, the Grand Composite Mean in Table 5 is 2.79, which is in the scoring range of "Agree", indicating that on the whole, respondents believe that social media marketing has a positive impact on these three key result areas. The scores of all three areas are similar, and none of them falls into the score range of "disagree" or lower, which emphasizes the overall positive role of social media marketing in these areas.